What is digital marketing in SEO

SEO Tutorial For Beginners

 SEO stands for Search Engine Optimization, which is the process of optimizing your website to get organic or un-paid traffic from the search engine result page.

By improving your SEO, you can work to expand your visibility on the search engines. This help you reach and engage more potential customers. To get more traffic to sale.

 

On-page SEO:

On Page SEO (also called on-site SEO) is the practice of optimizing web pages to rank higher in search engines. It includes optimizations to visible content and the HTML source code.

Google looks at your pages content to determine whether it’s a relevant result for the search query. Part of this process involves looking for keywords. But there’s more to on-page SEO than including keywords in your content – a lot more. Google is ultimately looking for the most relevant search result for a query, so their algorithms also look for other relevant content on the page. It your page is about dogs and you don’t mention different breeds, Google knows there are probably more relevant results out there.

Off-page SEO:

Off-page SEO includes activities done off of a website in an effort to increase the site’s search engine rankings. Common off-page SEO actions include building backlinks, encouraging branded searches, and increasing engagement and shares on social media. In other words: off-page SEO is all the stuff that you do off of your site to get Google and other search engines to see your website as trustworthy and authoritative.

Google takes into account many off-page factors when deciding if and where to rank web pages. Links are one of those factors, but there are many others. For that reason, it’s challenging to rank on the merit of your content alone.

 

Off-page SEO vs. On-page SEO:

Off-page SEO is when your website is mentioned elsewhere on the web, and on-page SEO is the optimization of your website.

Off-page SEO is an effort (such as through social media marketing or influencer marketing) to generate links and ratings, so your site rises in credibility and rank. Off-page SEO is out of your control.

On-page SEO is the optimization of items on your website (such as keyword optimization and internal linking), so you can rank higher for the keywords you target. On-page SEO is within your control.

The most significant difference between on-page and off-page is that Google uses your on-page SEO to measure your page’s relevancy and your off-page SEO to measure your page’s credibility.

Make sure that you are implementing both strategies. Your on-page SEO is what makes your off-page SEO strategy successful.

Types of SEO